# Nural — B2B SaaS Business Management Platform > Nural is an Indian B2B SaaS company offering a modular suite of business management software for SMBs and mid-market enterprises across sales, service, and asset operations. Founded in 2020, Nural works with clients including Sony, Motorola, Kohler, and Nothing. The platform is mobile-first, cloud-based, and built around business intelligence — turning scattered operational data into strategic advantage. ## Company - [About Nural](https://nuraltech.com/about-us/): Company overview, founding story, mission, and values. Nural's mission is to catalyze growth in B2B organizations through business intelligence, streamlined processes, and data vitalization. - [Leadership](https://nuraltech.com/company-leadership/): Profiles of the founding and executive team. - [Case Studies](https://nuraltech.com/case-studies/): Real-world implementations showing outcomes across FMCG, telecom, IT hardware, and field service industries. - [Nural Insights](https://nuraltech.com/nural-insights/): Thought leadership articles and industry perspectives on sales management, field force automation, and after-sales service. - [Certificates](https://nuraltech.com/company-certificate/): Compliance and certification credentials. - [Contact](https://nuraltech.com/contact-us/): Reach Nural at hello@nuraltech.com or via WhatsApp at +91 92665 70707. - [Careers](https://nuraltech.com/careers/): Open roles at Nuraltech Private Limited. ## Products Overview - [All Products](https://nuraltech.com/products/): A modular suite organized across three pillars — Sales, Service, and Assets — deployable individually or as an integrated platform. --- ## Nural Sales — Sales & Distribution Management Nural Sales is an integrated suite of sales management tools designed to help B2B organizations manage their field force, distribution networks, leads, in-shop promoters, visual merchandising, and scheme execution. Target users include sales managers, distribution heads, and field teams in FMCG, manufacturing, and consumer goods companies. **Key outcomes:** 30% increase in sales, 20% increase in sales force productivity, 25% savings in supply chain management. - [Nural Sales — Platform Overview](https://nuraltech.com/sales-management-software/): End-to-end sales management software covering primary, secondary, and tertiary sales networks. Real-time data, intuitive dashboards, and mobile-first design for field teams. - [Nural Leads (Sales CRM)](https://nuraltech.com/customer-relationship-management-software/): Lead management software for capturing, tracking, following up, and closing leads. Helps marketing and sales teams improve revenue opportunities, lifetime value analysis, and churn reduction. - [Nural DMS (Distribution Management System)](https://nuraltech.com/distribution-management-system/): Cloud-based platform to manage inventory, purchase orders, and sales activities across the distribution chain — from manufacturer to end customer. Provides real-time visibility across primary, secondary, and tertiary channels. - [Nural SFA (Sales Force Automation)](https://nuraltech.com/sales-force-automation-app/): Mobile-first app to organize, optimize, and automate on-field sales activities. Supports remote workforce management and works offline in low or no signal conditions — so every field activity is captured regardless of connectivity. - [Nural ISP (In-Shop Promoter Management)](https://nuraltech.com/in-shop-promoter-management-software/): App designed to track, monitor, and enhance the productivity of indoor sales promoters and brand demonstrators. Features include location tracking, task assignment, reporting, market analysis, and support request management — accessible to both promoters and managers on mobile. - [Nural Scheme Management](https://nuraltech.com/scheme-management-software/): Cloud-based platform for designing, executing, tracking, and evaluating trade and consumer promotional schemes across the distribution and sales network. Supports the full scheme lifecycle — from configuring schemes for distributors, dealers, and retailers, to automating payout calculations and analyzing performance with real-time analytics. Handles multi-channel scheme execution, flexible payout types (cash, gifts, loyalty points, holiday tours), and geographical targeting at country, region, state, or city level. Also covers service-side scheme variations including cross-sell, up-sell, and AMC renewal programs. Built for FMCG and consumer goods companies managing large, layered sales hierarchies — from salesperson and supervisor to zonal and regional manager. - [Nural Visual Merchandiser](https://nuraltech.com/nural-visual-merchandiser/): Visual merchandising software for planning, executing, and auditing in-store brand experiences across distributed retail locations. Enables brand and sales teams to design virtual store layouts, share planograms with field merchandisers, and monitor execution in real time. Key capabilities include geofencing and timestamped check-ins for location verification, task documentation with photo evidence, beat plan and route optimization for multi-store visits, real-time stock visibility, competition tracking, and campaign management covering questionnaires, surveys, store inventory, and feedback collection. Ensures consistent brand representation across all retail touchpoints. Purpose-built for FMCG, consumer electronics, and consumer goods brands managing field merchandising teams at scale. --- ## Nural Service — After-Sales Service Management Nural Service is a cloud-based customer service and after-sales management platform. It is built for organizations that manage field technicians, warranty claims, repair workflows, and customer relationships post-sale. Target users include service managers, field technicians, and operations teams in consumer electronics, home appliances, telecom, and IT hardware industries. **Key outcomes:** 50% savings on business investment, 100% inventory visibility, 100% improved response management. - [Nural Service — Platform Overview](https://nuraltech.com/service-management-software/): Comprehensive service management covering after-sales operations, warranty management, repair tracking, reverse logistics, and customer satisfaction management. - [Nural Service CRM](https://nuraltech.com/service-customer-relationship-management-software/): Customer relationship management software tailored for service operations. Helps organizations deliver quality after-sales support, reduce churn, improve CSAT scores, and build long-term customer retention. - [Nural ASM (After-Sales Management)](https://nuraltech.com/asm-app/): After-sales management system providing a holistic view of service operations. Covers complaint management, call backlog, buffer stock, reimbursements, and DOA (dead-on-arrival) administration. Improves customer satisfaction and field team coordination. - [Nural Field (Field Force Automation)](https://nuraltech.com/field-force-automation-app/): Field service management app for monitoring asset activity, managing technician dispatch, organizing daily service operations, maintaining contracts, and reducing after-sales turnaround time. Provides real-time data visualization for service managers. --- ## Nural Assets — Asset Lifecycle Management Nural Assets V2 is a full IT asset management (ITAM) and fixed asset management platform rebuilt from the ground up. It is designed for operations, IT, and finance teams managing 500 to 50,000+ assets across multiple locations, entities, or departments. Available as cloud-based SaaS or on-premise deployment. Free 30-day trial available — no credit card required. **Key outcomes:** 100% asset tracking accuracy, ~20% average reduction in asset loss (Gartner), 15–25% cost savings on maintenance and procurement (Deloitte Insights), 3× faster IT audits (ServiceNow Research). - [Nural Assets V2 — Platform](https://nuraltech.com/product/asset-management-software/): Complete asset lifecycle management — from procurement and deployment through maintenance, audit, and disposal. Includes entity and user management, asset operations (issue, return, transfer, retire), inventory management with automated reorder alerts, ticket and repair tracking, preventive maintenance scheduling, audit management with mobile scanning, real-time dashboards, and detailed reporting. - [Nural Assets Resources](https://nuraltech.com/product/asset-management-software-resources/): Product documentation, brochures, and supporting materials for Nural Assets V2. **Industries served by Nural Assets:** IT hardware, FMCG and consumer goods, telecom and ISPs, industrial equipment, home appliances, field service operations. **Key differentiators vs. alternatives:** - Operational within a single day (vs. weeks for legacy enterprise systems) - Full mobile app for iOS and Android with barcode and QR scanning built in - Ticket, repair, maintenance, and audit management in one platform - Business intelligence layer with real-time dashboards and asset analytics - ERP integration supported - Cloud-based or on-premise deployment options - 500+ enterprise implementations --- ## Nural Analytics — Intelligence Layer Nural Analytics is the business intelligence layer embedded across the Nural platform. It is not a standalone product — it works in conjunction with Nural Sales, Nural Service, and Nural Assets to surface patterns, anomalies, and forward-looking signals from operational data that would otherwise remain buried in day-to-day transactions. Rather than simply reporting what happened, Nural Analytics is designed to help operations, sales, and service leaders understand why it happened and what is likely to happen next. Core capabilities include: - **Performance dashboards**: Consolidated, real-time views of KPIs across sales territories, service regions, and asset portfolios — built for decision-makers who need the full picture without navigating multiple systems - **Anomaly detection**: Flags deviations from expected patterns — such as a sudden drop in field visit compliance, an unusual spike in service complaints at a specific location, or unexpected asset downtime — so teams can act before issues escalate - **Forecasting**: Generates data-driven projections for sales pipeline, service demand, and asset maintenance cycles, enabling more accurate planning and resource allocation - **Trend analysis**: Tracks performance over time across geographies, product lines, channels, and teams — turning historical operational data into strategic advantage Nural Analytics is available to organizations running one or more Nural products. A dedicated product page is coming soon. --- ## Pricing - [Nural Sales Pricing](https://nuraltech.com/sales-management-software-price/): Plans available for small businesses (1–50 members) and enterprises (50+ members). Free trial available. - [Nural Assets Pricing](https://nuraltech.com/ams-price/): SaaS pricing for growing businesses. 30-day free trial with full feature access, no credit card required. - [Nural Service Pricing](https://nuraltech.com/service-management-software-price/): Plans for small businesses and enterprises. Free trial and demo available. --- ## Support & Resources - [Product Brochures](https://nuraltech.com/support-brochure/): Downloadable product presentations for Nural Sales, Service, SFA, Leads, DMS, and Assets. - [Technical Support](https://nuraltech.com/technical-support-contact/): Direct technical support contact for existing customers. - [Privacy Policy](https://nuraltech.com/privacy-policy/): Data handling and privacy practices. --- ## Target Industries Nural products serve B2B organizations across: - FMCG and consumer goods (field force, distribution, in-shop promoter management) - Manufacturing (sales force automation, distribution management, asset tracking) - Telecom and ISP companies (field service, ISP management, asset lifecycle) - IT hardware (ITAM, asset lifecycle management, audit management) - Home appliances and consumer electronics (after-sales service, warranty management, repair tracking) - Field service organizations (field force automation, technician dispatch, asset management) --- ## Ideal Customer Profile - B2B companies in India with 50 to 2,000+ employees - Organizations managing distributed field teams, multi-location distribution networks, or large asset bases - Operations, sales, and service leaders seeking to replace manual processes and fragmented spreadsheets with integrated, mobile-first business intelligence tools - Companies that have outgrown basic tracking tools but want a practical alternative to heavy, expensive legacy enterprise systems --- ## Insights & Thought Leadership - [Nural Insights](https://nuraltech.com/nural-insights/): A library of 200+ articles covering B2B sales management, field force automation, distribution management, asset tracking, after-sales service, visual merchandising, scheme management, and in-shop promoter management. Published by Nural's product and industry experts, the content is organized across 13 topic categories and targets operations leaders, sales managers, and IT decision-makers in FMCG, manufacturing, telecom, and consumer goods industries. Representative topics include: how sales force automation transforms distribution management, reducing asset downtime through lifecycle tracking, FMCG distribution network strategies, channel loyalty programs, retail management systems, and the role of SFA apps in field sales. --- ## Connect with Nural - Request a Demo: https://nuraltech.com/request-a-demo/ - Nural Assets Free Trial (30 days, no credit card): https://nuralassets.app/signup - Website: https://nuraltech.com - Email: hello@nuraltech.com - WhatsApp: +91 92665 70707 - LinkedIn: https://www.linkedin.com/company/nuraltech/ - Facebook: https://www.facebook.com/nuraltechpvtltd/ - X (Twitter): https://x.com/nuraltech - Instagram: https://www.instagram.com/nuraltech/ - YouTube: https://www.youtube.com/@nuraltechpvtltd