Killivalavan Kandavelu

Head Service Automotive SBU

The Client

Established in 2000, the Amara Raja Group is a conglomerate of 7 companies with a presence in 36 countries and over 40,000 channel partners. They are a leading manufacturer of automotive and industrial lead-acid batteries in India.


  • Service plays a crucial role in the battery supply business.
  • Ensuring the quality of batteries and identifying defects promptly is essential.
  • Timely communication with manufacturing teams to take necessary actions based on defect analysis.
  • Managing sufficient buffer stocks to ensure quick turnaround time for battery service.
  • Tracking residual warranty of batteries becomes challenging as the battery population increases.
  • With a strong sales presence, there is a need for an automated and robust battery service management tool.


What Nural Did?

  • Nural provided a comprehensive Field Service Management Solution accessible through both web and a Service Technician App.
  • The solution included a Service CRM module for efficient call management.
  • Calls were seamlessly pushed to the designated local service partners for prompt response and resolution.
  • The system enabled checking the warranty status of batteries using their serial numbers, ensuring accurate warranty coverage.
  • Service technicians were able to perform battery tests and upload detailed reports directly through the app.
  • Buffer stock management functionality allowed for efficient inventory control and timely replenishment.
  • The Service Dashboard provided a centralised view of service activities, performance metrics, and key insights for effective decision-making and monitoring.

This solution has evolved into a powerful tool that Amaron is exploring to install the same as a battery Swap Solution for their International Distributors.

Companies that use Nural Products

Companies that use Nural Products

About Us

Seven separate enterprise-level customised business tools are provided by Nural, a company that develops business solutions. Each of our products is packed with features, easy to use, and created to fulfil a certain need. Organisations can address a variety of business challenges and accomplish a variety of goals related to sales, asset management, customer service, and more by implementing the Nural Suite of Products (Nural Leads, Nural SFA, Nural DMS, Nural Scheme, Nural CRM, Nural After Service, Nural Field SFA, and Nural Service Scheme, as well as Nural Assets and Nural Analytics).

Learn more about Nural Products or schedule a Demo