Why Do Consumer Packaged Goods (CPG) Companies Need a Distributor Management Software

January 3, 2024

Key Takeaways:

  • Streamlined Operations: Distributor management software optimises inventory, logistics, and sales processes, ensuring smooth operations for CPG companies.
  • Enhanced Visibility: Real-time data and analytics provided by the software offer comprehensive insights into sales trends, inventory levels, and distributor performance.
  • Improved Collaboration: Efficient communication and coordination with distributors are facilitated, fostering better relationships and enabling faster decision-making.

The growing markets are vast and varied, with millions of stores, billions of possible transactions, and thousands of distributors. The CPG industry is heavily investing in technology and adopting new digital technologies in recent years. International Data Corporation (IDC) estimates that by 2026, the total cost of digital transformation will reach an astounding $3.4 trillion.

CPG companies need full transparency in the secondary sales execution, including inventory data and scheme usage, to formulate successful go-to-market strategies. But they also need to figure out how to advertise their wares cheaply. Distributor management software (DMS) is the simple answer to these complicated management problems.

With complete transparency into route-to-market operations and alignment with the future business objectives of a contemporary consumer products brand, a distribution management system establishes the groundwork for a genuine digital transformation plan.

Why is a Distributor Management Software Important For CPF Companies

An all-inclusive system for secondary sales management, the DMS improves and simplifies product distribution through distributors. This robust CPG distribution management solution allows businesses to streamline

  • Inventory
  • Logistics
  • Buy and sales order processing
  • Supply chain management
  • Analytics

Consumer products firms must have effective distribution management to increase their market share.

Top 4 Benefits of a Distributor Management Software for CPG Industry

Inventory management, scheduling visits, claims accounting, supplier outreach, and supply management are just a few of the many responsibilities that consumer goods firms have when managing their distributors. Let’s have a look at the top four advantages of DMS app for CPG firms.

  1. Full insight into secondary sales

Consumer products firms’ operations are delayed because of their dependency on distributors to get data on the execution of secondary sales. A distributor management software tracks the execution of secondary transactions in real-time and detail.

  1. Better control over inventory

Stock and sales data updated in real-time makes efficient inventory management a breeze. This, in turn, allows for more informed choices about product supply and demand.

  1. Increased productivity with less operating expenses

By preventing damage, distributors save money on workstations and human resources, which minimizes revenue loss for the organization.

  1. Time management

By optimizing your company procedures, you can free up more time for planning, strategizing, and coming up with innovative ways to stay ahead of the competition.

The numerous advantages of cloud-based distribution management software, such as Nural DMS, have led all modern businesses to seek it out to boost efficiency and save expenses. A consumer packaged goods firm gains an advantage and achieves route-to-market excellence with Nural’s distribution management system.

Revolutionize your distribution workflow with Nural DMS. Schedule a demo today!

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